Kent RO Systems recently raised many eyebrows when it decided to upload a new advertisement for its Atta and Dough Maker. The advertisement in question asks people to use the machine to make atta as maids can infect it with their dirty hands. Netizens quickly called out the company for such a classist comment. The advertisement also carries the image of Hema Malini as she is the brand ambassador for the company. Veteran actor and BJP Lawmaker Hema Malini have now released a statement where she called the advertisement inappropriate. A Twitter user also highlighted how the initial cases of Coronavirus infection in India came from a privileged and upper-class part of the society and not from maids.
Views expressed by the recent advertisement of Kent Atta by @KentROSystems do not resonate with my values and are inappropriate, The Chairman has already tendered a public apology for the mistake.I hereby wish to put on record that I respect and stand by all sections of society. pic.twitter.com/i6tY3hJdt8— Hema Malini (@dreamgirlhema) May 27, 2020