Aha succeeds in OTT-business; gains one crore unique visitors and 50 lakh plus streaming users since its launch

Aha app is the only Telugu OTT platform right now in Telugu entertainment space and new shows are going to be out soon.
Written By Manoj Kumar | Updated: June 11, 2020 17:20 IST
Aha succeeds in OTT-business; gains one crore unique visitors and 50 lakh plus streaming users since its launch

Aha is the first OTT platform dedicated only to the Telugu content. It got launched earlier this year. Popular producer Allu Aravind owns it under his company Arha Media. It has been only four months since it got launched but it is now giving tough competition to the other digital platforms. Aha's statistics prove the same. The statistical report says that Aha had one crore unique visitors and 50 lakh plus streaming users since its launch.
 
The lockdown and the pandemic have highly benefitted the OTT platforms. Even though it started on a slow not, Aha picked up during the lockdown period. The exclusive Telugu web content brought them many subscribers. More than 30 lakh people have downloaded the app on their mobiles. More than 20 crore plus minutes of streaming happened on the platform.
 
Aha has exclusively released a few films like Khaidi, Arjun Suravaram, Kanulu Kanulanu Dochayante, Pressure Cooker and Sawari. It has recently released a web film called Run. Directed by Lakshmikanth Chenna, this web film featured Navdeep and Pujitha Ponnada in the lead roles. Apart from films, Aha also came up with quite a few web series. Some of them include Mastis, Kotha Poradu, Sin, Shit Happens and Locked. Among them, Mastis became a huge hit. Popular director Krish wrote the script of it. Navdeep, Bindu Madhavi, Chandini Chowdary, Hebah Patel, Akshara Gowda and Raja Chembolu have played the lead roles in it. The team promised to come up with more content in the coming days.




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