Star producer Allu Aravind
has entered into the streaming business earlier this year. Aravind, with the help of a few associates, has started the OTT platform Aha. Since its launch in January 2020, Aha came up with quite a few original shows and movies. The platform also enjoys a good user base across the Telugu states. Now, Allu Aravind is planning to introduce more shows and films on the platforms. Thus, he has roped in directors like Puri Jagannath
, Koratala Siva
, Vamshi Paidipally, and Venu Uduguala to come up with new original shows and films for Aha.
Aha is a dedicated Telugu content streaming platform. As there are no theaters open in the country, people are opting for OTT platforms as their entertainment choice. Thus, team Aha is planning to come up with new original content to grab the attention of the viewers. Signing up star directors for OTT films will also make general audiences to turn eyes towards their platform. Already, Venu Udugula announced that he is going to adapt Chalam's novel Maidanam as a web series for Aha. He will be the showrunner of it. We have to know about the projects for the rest of the directors.
In Bollywood, many directors like Anurag Kashyap, Zoya Akhtar, Reema Kagti, and Vikramaditya Motwane have entered into OTT space. Now, Telugu directors are also testing their luck in the digital space.