Kangana Ranaut, Abhay Deol among others are happy to see Hindustan Unilever Ltd drop the word fair from their 'fair and lovely' range

Shah Rukh Khan's daughter Suhana Khan also welcomed the decision and said the step will help fight racism in India.
Written By Apoorv Shandilya | Updated: June 26, 2020 18:27 IST
Kangana Ranaut, Abhay Deol among others are happy to see Hindustan Unilever Ltd drop the word fair from their 'fair and lovely' range

Hindustan Unilever Ltd recently announced that they are going to drop the word 'fair' from their cosmetics range. Queen actor Kangana Ranaut has shared her views on the decision and welcomed it with open arms. Ranaut took to Twitter on Friday and write, "It has been a long and sometimes a very lonely battle but results only happen when the whole nation participates in the movement.”

 
Shah Rukh Khan’s daughter Suhana Khan also welcomed the decision taken by the multinational company. She tweeted, “Hindustan Unilever announced that it would rebrand its skin -lightening cream ‘Fair and Lovely’ and drop the word ‘Fair’ from the product. It has also committed that it will remove all suggestions that success is linked to skin tone or colour in its communication.”
 
DevD actor Abhay Deol has also called the step a starting point to a long road ahead. Deol wrote, "It took a world backlash and the #blacklivesmatter movement to give us a push in this direction. But make no mistake, all of you who have been vocal about the need for a cultural shift in regard to the sale and endorsement of fairness creams in our country contributed to this victory. We have a long way to go in breaking our conditioning of what constitutes for beauty, but this is a small step in the right direction. It’s the starting point to a long road ahead. What a beautiful beginning! #nomorefairandlovely #peoplepower.”
 
Actress Nandita Das said that while the step is largely a symbolic one it is still a big step in the right direction.
 
 


CREDITS: INSTAGRAM, TWITTER


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