After the success of magnum opus Rangasthalam, Ram Charan is gearing up for the release of his next film, Vinaya Vidheya Rama, directed by Boyapati Srinu. The film which has Kiara Advani as the heroine will hit the theatres on January 11.
This Sankranti, Ram Charan’s Vinaya Vidheya Rama, Balakrishna’s NTR Kathanayakudu and Venkatesh-Varun Tej’s F2 are battling it out at the box office. But it looks like distributors and theatre owners are showing much interest in Ram Charan’s film.
Distributors have bought the film for a huge sum and there is no issue in signing theatres even in the rural areas. Single, double and multiplex screens are confident of Vinaya Vidheya Rama and it’s a success.
Also, the distributors are quite happy with the business Vinaya Vidheya Rama did in all areas. From January 11, the film will have non-stop run in theatres for a week, including the Sankranti holidays and the following weekend.
Since Boyapati Srinu’s films are highly commercial in nature, people will flock to the theatres. But, if the film manages to impress the audience then the collections will speak for itself.