PVR Pictures express disappointment over movies skipping theatrical release for direct online release; Earlier, INOX issued a statement

PVR Pictures and INOX are largest theatrical chains in India currently and managements of both expressed disappointment over OTT platform releases.
Written By Thulasi Ram | Updated: May 16, 2020 13:58 IST
PVR Pictures express disappointment over movies skipping theatrical release for direct online release; Earlier, INOX issued a statement

With the Bollywood films getting released on online platforms, INOX released a statement which is poor light. Producers Guild of India retorted the same too. Now, PVR Pictures, the largest theatre chain in India too expressed disappointment on the same. PVR Pictures told that it is not a good move to release the films directly online without any theatrical release.
 
'As PVR, we believe that the theatrical release is the best way for audiences to experience the labour and creative genius of our filmmakers. This has been so for decades and not just in India but globally,' Kamal Gianchandani, CEO of PVR Pictures, told PTI.
PVR Pictures CEO calls the current situation unfortunate and he added that people will come to theatres once the crisis ends.
 
'Needless to say, we are disappointed with some of our producers deciding to go straight to streaming platform/s. Cinema exhibition has regularly faced competition from new emerging distribution platforms over the last many years, and it has continued to enjoy cine goers patronage and affinity.' he revealed.
 
Gulabo Sitabo and Shakuntala Devi are two Hindi films skipping a theatrical release. Tamil film Ponmagal Vandhal also hits the digital platform directly. Keerthy Suresh's Penguin too joined the list. Also, Kannada films Law and French Biryani too skips theatrical release. Malayalam film Sufiyum Sujathayum also skips theatrical release. More films might get added to the list. Stay tuned to us.




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