Megastar Chiranjeevi's son Ram Charan ventured into production a few years back. He started a banner called Konidela Production Company and produced the films Khaidi No:150 and Sye Raa Narasimha Reddy. Now, Chiranjeevi's daughter Sushmita Konidela is venturing into production. She started a production house named Gold Box Entertainments, in association with her husband Vishnu. Currently, Sushmita is bankrolling a web series and Prakash Raj is playing the lead role in it.
According to the sources, the web series got titled 'The Exchange of Fire.' Oy fame Anand Ranga is helming this project. The shoot went on the floors a few days back. We hear that Prakash will play the lead role in it. Popular actor Sampath Raj will essay another pivotal character in it. The story will revolve around two cops and these two actors are playing those roles. We hear that the web series will stream on a popular streaming platform. Sushmita also has a few other projects in the pipeline.
Before venturing into production, Sushmita proved her mettle in the film industry as a costume designer. She worked as the stylist for her father Chiranjeevi for the films Khaidi No:150 and Sye Raa Narasimha Reddy. Sushmita also won a few awards for her works in the films. On the whole, she is trying to carry forward the legacy of her father by trying out various new ventures in the film industry.