Award shows have gone from recognizing good talent to mere money-making gimmicks. While huge awards such as the Filmfare, SIIMA, and IIFA have garnered popularity, they eclipse the significance of other awards such as the state-sponsored Nandi awards or even the recently held Sobhan Babu Awards in memory of the late Telugu star. The awards show was organized by the Sobhan Babu Seva Samithi and despite the event organizers sending out invites to many of Tollywood's biggest stars a week in advance, none turned up for the event.
Many of Tollywood's stars were seen at Christmas parties recently. Needless to say, the event organizers are miffed that no one turned up for the awards or to pay their respects to the late Sobhan Babu.