Vijay Deverakonda has always been trying different ways to spread positivity on social media and has urged his fans to do the same. In 2018, he took to social media to urge his fans to not spread negativity by indulging in fan wars. For this New Year, he has launched a new campaign.
In a video message, Deverakonda revealed that he couldn't spend enough time with his parents due to his busy schedule. On New Year's Eve, he asked his fans to call up their loved ones to say 'I Love You' as not many people would tell their love to their parents often.
He hugged his mother and father and said 'I Love You' and the video went viral. He also asked his fans to post similar videos using the hashtag #DeveraSanta. Following his request, many fans are posting videos where they are confessing their love for their parents.
Vijay Deverakonda will be seen in Dear Comrade, in which he is sharing screen space with Rashmika Mandanna for the second time.