Virat Kohli surpasses Salman Khan, Shah Rukh Khan, Akshay Kumar and Deepika Padukone to become India’s most valuable celebrity.

Big names like Shah Rukh Khan, Salmaan Khan, Akshay Kumar and Deepika Padukone have been beaten by Virat Kohli as he is crowned India’s most valuable celebrity.
Written By Yashswini Mishra | Updated: February 19, 2021 22:22 IST
Virat Kohli surpasses Salman Khan, Shah Rukh Khan, Akshay Kumar and Deepika Padukone to become India’s most valuable celebrity.

India’s most valuable celebrities list compiled by Duff & Phelps celebrity brand valuation study is out. Reports according to the study are that Virat Kohli has surpassed big names of Bollywood like Amitabh Bachchan, Akshay Kumar, Salman Khan, Shah Rukh Khan, Ayushmann Khurrana, Hrithik Roshan and has topped the list for the fourth time consecutively. Virat Kohli is the only sportsperson to top as well as be on the list which is dominated by Bollywood celebrities.

 
Giving his opinion on the list, Aviral Jain, Managing Director at Duff & Phelps said, “ While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff, and Rohit Sharma all jumped a few spots to grab the No. 6, No. 15 and No. 17 spots, respectively. Further, Kartik Aaryan debuts on our list at No. 20. These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth.”
 
Virat Kohli's brand value stands at a whopping $237.7 million, more than a hundred million that Akshay Kumar whose brand is valued at $118.9 million. Ranveer Singh at no. 3 with $102.9, Shah Rukh Khan following him at no. 4 at $51.1.Deepika Padukone and Alia Bhatt are the only two female celebrities among the top ten, the Padmaavat actress slotting in at no. 5, with $50.4 million, and the Raazi actress just behind her with $48 million.
 
“ While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff and Rohit Sharma all jumped a few spots to grab the No. 6, No. 15 and No. 17 spots, respectively. Further, Kartik Aaryan debuts on our list at No. 20. These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth,” quoted Aviral Jain, Managing Director, Duff & Phelps.




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