Dairy brand Amul never misses an opportunity to catch up with current social media trends. The independent song Enjoy Enjaami, composed and produced by Santhosh Narayanan, released on March 5 and is fetching international recognition. As of today, Enjoy Enjaami has clocked over 33 million views and is still going strong. The song was launched by AR Rahman's Majjaa, a platform to support independent artists from across the country. The official Twitter handle of Amul shared a cute doodle recreating the poster of Enjoy Enjaami. They captioned the post, "#Amul Topical: Latest Tamil song that’s a massive hit, has youngsters grooving to it! (sic)."
Earlier, Santhosh Narayanan thanked fans for the massive response to their song. He wrote, "Thank you all so much for the abundant love for Enjoy Enjaami. Dhee, Arivu, the entire team and I are emotionally moved and grateful for your unconditional support. The way you are celebrating this is so touching. We will continue the pursuit of identifying the voices and artistes that need support and exposure. There are many great artists who will join this revolution as we progress. Above all, everything we do is for you my dear people."