Dairy brand Amul never misses an opportunity to catch up with current social media trends. The independent song Enjoy Enjaami, composed and produced by Santhosh Narayanan, released on March 5 and is fetching international recognition. As of today, Enjoy Enjaami has clocked over 33 million views and is still going strong. The song was launched by AR Rahman's Majjaa, a platform to support independent artists from across the country. The official Twitter handle of Amul shared a cute doodle recreating the poster of Enjoy Enjaami. They captioned the post, "#Amul Topical: Latest Tamil song that’s a massive hit, has youngsters grooving to it! (sic)."
#Amul Topical: Latest Tamil song that’s a massive hit, has youngsters grooving to it! pic.twitter.com/uFrjArYtku
— Amul.coop (@Amul_Coop) March 18, 2021