Baahubali is a landmark film for many things in the film industry. A lot of people discussed the content in the movie but not many talked about the wonders that the film created in film marketing. Baahubali can be a lesson for all those learning marketing. With unique promotions all over the world, the makers are successful in taking the film to a large number of audiences. Rajamouli is the director of the film. Shobhu Yarlagadda and Prasad Devineni are the producers. Shobhu now expressed some thoughts about marketing during this lock down period.
Wondering how marketing of films particularly #Telugufilms will change in post #COVID era. Assuming pre-release & audio events, theater & mall visits, road trip, etc can't be organized anymore! Bigger shift to customized digitial marketing & online interactions!— Shobu Yarlagadda (@Shobu_) May 18, 2020
Have to be film specific! One size can't fit all anymore! Any thoughts on this ?— Shobu Yarlagadda (@Shobu_) May 18, 2020
Marketing will play a even bigger and crucial role if we have to excite and bring audience to theatre !!— Shobu Yarlagadda (@Shobu_) May 18, 2020