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Baahubali producer Shobhu Yarlagadda shares thoughts on marketing of Telugu films post COVID-19 era

Baahubali is one of the biggest projects ever made on Telugu screen and Shobhu Yarlagadda, the producer of the film created many wonders with the film marketing.
Written By Anoop Sai Bandi | Updated: May 18, 2020 14:52 IST
Baahubali producer Shobhu Yarlagadda shares thoughts on marketing of Telugu films post COVID-19 era

Baahubali is a landmark film for many things in the film industry. A lot of people discussed the content in the movie but not many talked about the wonders that the film created in film marketing. Baahubali can be a lesson for all those learning marketing. With unique promotions all over the world, the makers are successful in taking the film to a large number of audiences. Rajamouli is the director of the film. Shobhu Yarlagadda and Prasad Devineni are the producers. Shobhu now expressed some thoughts about marketing during this lock down period.

 
"Wondering how the marketing of films particularly #Telugufilms will change in post #COVID era. Assuming pre-release & audio events, theater & mall visits, road trips, etc can't be organized anymore! Bigger shift to customized digital marketing & online interactions! Have to be film specific! One size can't fit all anymore! Any thoughts on this? Marketing will play a even bigger and crucial role if we have to excite and bring audience to theatre!!" posted Shobhu Yarlagadda on his Twitter profile.
 
On the work front, Shobhu Yarlagadda is going to release Uma Maheshwara Ugra Roopasya soon. It is the official remake of Malayalam hit film Maheshinte Prateekaram. Stay tuned to us for more details on the project.
 
 
 
 
Credits: Twitter


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