We already know that digital platforms have been garnering more attention from the audience lately. The people are showing more interest in streaming films and web series on digital platforms like Netflix, Amazon Prime, etc. Especially Zee5 and Amazon Prime platforms are trying to become digital Giants in Tollywood. On the other hand, mega-producer Allu Aravind also launched another digital platform 'Aha'.
Now, three popular directors are going to enter this platform. They are Virata Parvam fame Venu Udugula who has already locked web series with Allu Aravind. Director Sukumar and Sudheer Varma are also going to join this list. As per the latest reports, the trio has already signed the contract with Allu Arvind.
A bunch of movies and a couple of web series are now streaming on 'Aha'. Now, the three directors are going to come up with interesting content with their upcoming web series. On the other hand, Vijay Devarakonda is working as the brand ambassador for this app.
Aha already launched four shows on their platform and the response for them is average so far. Except for Kotha Poradu, no other show on the platform is worth enough to entertain the audiences. The rest of the shows are not engaging. So, the show runners want to get star directors on board to come up with interesting concepts. As of now, the official announcement about their involvement is not out. Let us hope that these talented directors also prove their mettle on the OTT space, along with the big screen.