Charmme to come up with iSmart clothing line
Charmme joined hands with Puri Jagannadh to produce Jyothi Lakshmi. After the film turned out to be a dip, they parted ways. Puri, then, started casting agency called Puri Connects.
Charmme decided to help him and now the two are back to production. As their film iSmart Shankar is ready for release, they started a clothing line called Be iSmart, which has caught in like fire.
The clothing line, like Vijay Deverakonda’s Rowdy, is picking on like crazy and it seems like a brilliant option. Even if it the film fails, they can continue with the clothing line.
Charmme has taken a brilliant choice and can come up more of such stuff to sustain a brand. iSmart Shankar stars Ram Pothineni, Nabha Natesh and Nidhhi Aggarwal.