Chitralahari Pre-release business: makes it safe for Sai Dharam Tej
Sai Dharam Tej‘s Chitralahari is gaining great momentum and carrying good expectations ahead of its release. The Mega hero who has not had a solid hit for the last few years is keen to score a hit with his upcoming film 'Chitralahari'. There is a good buzz on the film as successful production house Mythri Movie Makers banner is bankrolling it.
The film is getting good offers from distributors across the Telugu states. Sai Dharam Tej is just one hit away from making a solid comeback at Box-office. One big hit will change the parameters for this young hero. Nenu Sailaja and Vunnadi Okate Zindagi fame Kishore Tirumala is directing Chitralahari, and this film is quite crucial for him too, as Vunnadi okate Zindagi didn't fare well at the box office.
Sai Dharam Tej’s film is making the right noise in trade and audience, thanks to Hero’s goodwill among the audience and the Mythri Movie Makers successful track record. The hype surrounding Chitralahari has generated good demand for its theatrical rights and several leading distributors were vying their hands for its rights. we hear that the makers have already sealed the deal on the sale of its rights for all the areas, which have fetched a good price.
According to reports, the theatrical rights of Andhra Pradesh were sold for Rs 6 crore ratio. This is indeed a good sum for a film and helps distributors to recover within the first weekend. Telugu states pre-release business will be around 15 Crores. Dil Raju will be distributing Chitralahari in Nizam.
Chitralahari overseas rights are grabbed by Sarigama cinemas who has recently distributed blockbuster Geetha Govindam.
||Gayatri Devi films
||Crazy movie makers
||Aditya Films (LVR)
||Sarigama Cinemas LLC
Chitralahari has piqued the interest ever since the film was announced. The movie features two happening young beauties Kalyani Priyadarshan and Nivetha Pethuraj playing the leading ladies. Rock star Devi Sri Prasad is composing the music for the film.