Did Viswasam team screw up the marketing?
Thala Ajith’s recently-released Tamil flick Viswasam was a major blockbuster in Kollywood. Despite facing a stiff competition from Rajinikanth’s Petta, the film still managed to perform exceptionally well at the box office.
Initially, the makers decided to have a simultaneous release in Telugu market. However, there were three Telugu releases and Petta that released during Sankranti.
Now, after a month, the makers have planned to release the film on March 1 in Telugu and Kannada. However, the film has been released on Amazon Prime from February 25 onwards and is available for people to watch.
This is lethargic planning from the Viswasam team as many people would prefer to watch the film online without going to theatres. We will have to wait and see whether this move will affect the collections of Telugu and Kannada releases.