Walt Disney Co has recently announced that Disney Plus will finally come to India. The launch will happen later this week.
Disney announced last month that it will bundle Disney+ content with Hotstar premium subscriptions. Disney has stated that the launch will the service on April 3.
With the lockdown in place, there is a high demand for online content. In addition to OTT services like Netflix and Amazon Prime, Indians can now enjoy content from Disney.
The service was initially set to launch along with the Indian Premier League (IPL) on March 29th. However, the suspension of the league led to the suspension of the Disney Plus launch.
“We were planning to launch along with IPL but decided to hit a pause and have a relook at the strategy amid concerns on safety and fear on Coronavirus,” Uday Shankar, President, The Walt Disney Company APAC and chairman, Star & Disney India, told ET.
He also added, "There is certain sobriety in the environment and we also want to be responsible and sensitive to that. But given that there is no fresh content being launched in Indian market, we feel there will be hunger for quality content, and that’s exactly why we decided to launch it now,” he added."
All films and shows on the Disney Plus platform will either be dubbed or subtitled to suit the Indian audience.
Here are the Disney Plus and Hotstar plans that you can subscribe to:
1) VIP Tier (399 rupees/yr) Includes Hotstar specials, live sports, all Indian movies, Marvel movies, local language content
2) Premium (1,499 rupees/yr) VIP package, Disney+ originals, all English language content including HBO, Fox, and Showtime
3)Free service Catch-up TV shows in eight Indian languages, a library of Indian movies, local news, sports clips
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