Huge ask for Sye Raa overseas rights
Sye Raa Narasimha Reddy’s release is still two months away, but the film’s business has already begun. Once Saaho releases and runs for a couple of weeks, the real testing times will begin for Chiranjeevi's film.
The overseas rights of director Surender Reddy’s film are yet to be sold. The makers are quoting a huge amount of Rs 20+ crore for the rights of the film and it has shocked everyone.
Saaho’s overseas rights were sold for all languages for Rs 42 crore. If Sye Raa’s rights are pegged at Rs 20+ crore, then the film must earn to 3.5 to 4 million dollars to recover the investment.
Also, the makers of Sye Raa must invest a lot of amount to market the film. The first day collections should be extraordinary so that the film goes into the profit zone as soon as possible.