Last week, producer Madhura Sreedhar Reddy took a dig at Tollywood reviewers by pointing out that people without basic grammatical knowledge are reviewing films nowadays. He said that the reviewers use 'Settle acting' for 'subtle acting' and the word 'all in all' which has no meaning.
The other day, writer Venkat Sidda Reddy pointed out one such mistake by tweeting, "What are 'production values'? Just asking." Sreedhar immediately replied, "Haha. let’s organize a meeting with all special Telugu movie reviewers AND list down all special words for Telugu Film Industry AND come up with a special dictionary. #ProductionValues #SettleAction #AllinAll etc etc etc. AND let’s #ReviewTheReviews."
Even lyricist Sirasri joined his voice against this kind of review and review writers. Looking at this, it seems like the producer targetted the reviewers and will take a dig at them every Friday from now on.
Looking at the way Madhura Sreedhar is making these comments these days, he is surely going to take on someone in the coming days.