This Sankranthi will be a big one as two big star heroes of the industry are clashing at the box-office. They are Allu Arjun and Mahesh Babu who are coming with their respective films Ala Vaikunthapurramloo and Sarileru Neekevvaru. Both films will hit the screens on the 12th of January.
Already, the makers of both movies have kickstarted the promotions. While Ala...Vaikunthapurramuloo released two chartbuster songs, Sarileru Neekevvaru has managed to grab the attention with teasers and a stellar cast. We hear that there are some big plans are being made for the promotions in the coming days.
According to the sources, the producers of both films are planning for crossover promotions. This is a common phenomenon in Hollywood and Bollywood. When two big films are releasing on the same day, the actors of both films do joint interviews and promote the films together on the same stage.
This means we might see the team of Ala...Vaikunthapurramuloo interviewing Mahesh Babu
or even both Mahesh Babu and Allu Arjun doing an interview together. This is will be a great one to watch out for and also brings a lot of attention to both the films. Anyways, let's wait and see how they plan these crossover promotions.