Niharika Konidela's marriage news is a rumour; confirms the family sources

A couple of days back, few pictures of Niharika Konidela sporting a bridal attire have landed on the internet and went viral all over social media. Since then, many websites started reporting that the actress's marriage got fixed and that is the reason why she posed in bridal wear. But close sources to Niharika's family confirmed that Niharika wore it to promote a jewellery campaign and there is nothing more than that in those pictures. They also asked the media to stop circulating all the rumours.

According to the sources, Niharika got signed up as the brand ambassador for a popular jewellery brand. As a part of their promotional campaign, the Oka Manasu heroine sported the getup of a bride. Niharika also posted these pictures on her Instagram page and captioned, "Feed worth I believe." The netizens fell in love with the traditional attire of her and spread those pictures like a wildfire on the internet. Then started all the rumours about her marriage. Niharika was last seen in a small role in the film Sye Raa Narasimha Reddy. She is yet to sign her next film. Meanwhile, Niharika is bankrolling a web series called Mad House, which streams on Youtube. She also acted in a cameo role in the series.