The digital rights have become the major business deal in the case of many films right now. The OTT platforms like Amazon Prime Video and Netflix are shelling crores of rupees in order to buy these rights. Since yesterday, it is being reported that Netflix bought the streaming rights of Stylish Star Allu Arjun's upcoming film Ala Vaikunthapurramloo for a fancy price.
But the news turned out to be fake. The official sources have confirmed that Sun Network has already bought the satellite and digital rights of the film for a huge amount. Thus, Ala...Vaikunthapurramuloo will be streamed on Sun Network's Sun Nxt streaming platform.
Ala...Vaikunthapurramuloo is one of the most awaited Telugu films of next year. Already, the songs are rocking the charts and the audience is eagerly waiting for its release. Directed by Trivikram, the film features Pooja Hegde as the female lead. Tabu, Jayaram, Sushanth, Nivetha Pethuraj and Navdeep are essaying the other key roles. It will release worldwide on the 12th of January, during the Sankranthi festive season.