Reebok signs Varun Dhawan as its brand ambassador
Giant sports and leading fitness brand Reebok announces Bollywood actor and fitness enthusiast, Varun Dhawan, as their Indian brand ambassador. Varun, who diligently follows a disciplinary fitness regime regardless of his tight schedule, personifies the brand ethos and will ignite a spark of energy amongst the youth.
The brand recently also signed in Katrina Kaif as the new face. With Varun, Reebok launches its biggest campaign Sole Fury, that aims to disrupt conventionality and celebrates those who dare to #SplitFrom the ordinary.
The Sole fury campaign captures the essence of Reebok’s iconic vintage styles and projects them into a contemporary space, creating a true intersection of daring performance tech and legendary styles.
Confirming this, Varun tweeted, "We’ve only just begun! Thrilled to be a part of my favorite fitness brand @reebokindia ! Iv been a big fan of @Reebok since they are associated with the #ufc. Gear up to sport the unexpected."
Reebok is enthused about the collaboration with Varun Dhawan and the exciting initiatives that are in the pipeline and they tweeted the same in their official twitter account.