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Selena Gomez has approached the public for her new beauty line

A recent announcement stated that Selena Gomez is on the lookout for people for her campaign regarding her new beauty line.
by Abhivyakti Seshanand | March 01, 2020 10:41 IST
Selena Gomez has approached the public for her new beauty line

Selena Gomez has decided to launch her makeup line called Rare Beauty. This makeup line will enter in collaboration with Sephora. For its first campaign, Selena announced that she is on the lookout for people from within the community. The Instagram account of the beauty line released a statement. They announced. “Our first #WeAreRare community call is open and we’re excited to build this community together! It’s all about celebrating what makes you, you; and we would love your voice to be a part of the story. Simply tell us what makes you rare at RareBeauty.com and you could be featured in our #WeAreRare campaign which will be shot in Los Angeles."
 
The people who get selected will not only star in the campaign but will also be the first ones to try out the product. All the people have to do is share what makes them rare.
 
The inspiration from this beauty line came with the launch of her new album Rare released last month. In the official announcement video, she said. "Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me. I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and start embarrassing our own uniqueness. You’re not defined by a photo, a like or a comment. Rare Beauty isn’t about how other people see you. It’s about how you see yourself."
 
The submissions for being a part of the campaign are open!


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