Simbu's comeback film Eeswaran is all set to grace the screens worldwide on January 14 as a Pongal gift to fans. On January 11, the makers of Eewaran surprised the audience saying that the film will be available on Only Flix OTT platform abroad on the same day of release. Soon after the announcement, distributors and theatres association said that they will not allow the release of Eeswaran in theatres. After facing severe backlash, Madhav Media, the produtcion house, ddecided not to release Eeswaran on the OTT platform.
Madhav Media took to Twitter and wrote, "Considering the request from TN theatre association & to ensure that the theater experience is not compromised, we had to take the unfortunate call to hold the release of #Eeswaran on @olyflix_ over PVOD. Hope TN Theatre Association supports us by increasing the no. of screens (sic)." Directed by Susienthrian, Eeswaran is a rural entertainer with Nidhhi Agerwal and Nandita Swetha playing the female leads. Eeswaran will be facing Vijay's Master at the box office. However, Master will release on January 13, one day ahead of Eeswaran.