Everything looked fair and calm until the Corona Crisis began. Within a span of a couple of days, everything worsened. The government too announced a lockdown and it showed a huge impact on a lot of industries. Especially, the film industry is also seeing the impact. The loss of work for thousands of daily wage workers is very much worrying. Fortunately, the stars in the movie industry are coming up with a donation of crores to support them in this time of crisis. On the other side, the producers are also on the side of losing. Especially, the producers who readied the movies for a release from March third week to April third week will have to take huge losses. Since these films will have a tough time gaining the craze again, there is a proposal for releasing the movies directly online.
Without the theatrical release, the producers want to sell the movies to digital streaming platforms. If any fair deal is in the offing, it is best to sell the film to further prevent the money loss. The producers of some movies that lined up for a release in March and April already got in touch with OTT platforms. Allu Aravind from Aha is also showing interest to grab these movies and air them on his streaming platform.
As of now, the talks are going on and it is no wrong to sell the film when there is a fair deal. After all, the profits that get generated would matter the most.