This is the age of OTT platforms like Amazon Prime, Netflix, Hotstar, and Zee5. All the films which release will end up streaming in one of these platforms within two months. The Digital market has winded in a vast way and many films mint a huge amount through selling these streaming rights. Considering the boom of this market, star producer Allu Aravind has also entered into the business and started a streaming website called Aha.
Aha was in the making for the last one year and finally, it went live a few days back. It is currently streaming films like Khaidi and Arjun Suravaram, exclusively on its website. Aha is also streaming a few Original Telugu series as well. Meanwhile, it has now acquired the digital rights of another new film.
Aha has bought the streaming rights of the film Choosi Choodangane, which released today. Pelli Choopulu's producer Raj Kandukuri's son Shiva is making his debut as a lead hero with this movie. It got helmed by Sesha Sindurao and produced by Raj Kandukuri.
Raj Kandukuri has met Allu Aravind earlier today and thanked him for buying the rights of Ninnu Choodangane. Both Raj and his son have pinned a lot of hopes on this romantic entertainer.
