Summer’s here! So, say hi to Vijay Devarakonda birthday truck
Vijay Deverakonda stays high on the ladder when it comes to innovative strategies. Any top hero would celebrate their birthday by throwing a party for their peers and friends. But, Deverakonda has other plans.
He will be celebrating his birthday with his fans by bringing in the famous Vijay Devarakonda birthday truck which gives free ice cream. He has partnered with the famous ice cream brand Cream Stone for the same.
Last year, he had only targeted Andhra Pradesh and Telangana states for distributing ice creams. This year, he has cleverly expanded it to Chennai, Bangalore and Kochi as well.
This is an excellent PR strategy at a time when his upcoming film Dear Comrade is releasing in all four South Indian languages. He is also expanding his fan base and catering it to them in the neighbouring states as well.