Sye Raa Narasimha Reddy theatrical rights of Karnataka sold for a record price

The pre-release business of Megastar Chiranjeevi starrer Sye Raa Narasimha Reddy has already started and the film's Karnataka theatrical rights has been bagged by Dheeraj Enterprises for a whopping amount Rs 32 crores, breaking the records of Saaho (28 crore) and 2.0 (30 crore) and slotting in just behind Baahubali 2: The Conclusion (36 crore).

With the Megastar playing the lead, the ensemble cast also features Kannada actor Kichcha Sudeep in a pivotal role which is said to have driven the Karnataka region's pricing. The historical drama directed by Surender Reddy, and produced by Ram Charan under Konidela Productions is in the post production stage and is scheduled to be released on October 2.

The cast also includes Amitabh Bachchan, Jagapathi Babu, Nayanthara, Tamannaah Bhatia, Vijay Sethupathi and Anusha Shetty amongst others.