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Vijay Devarakonda lodges a case on Amazon.in

by Xappie Desk | February 26, 2019 16:49 IST
Vijay Devarakonda lodges a case on Amazon.in

Vijay Devarakonda lodges a case on Amazon.in
 
Termed as number one in the fraternity it stands, Amazon always supports both its customers and merchants who collaborate with them. But this platform has faced an authentication issue recently from the rowdy star Vijay Devarakonda.
 
We are well aware that Vijay Devarakonda launched a clothing line called ‘Rowdy Wear’ in association with a Bangalore company. In the launch event hosted at Jubilee Hills, he said that he will now see himself in every fan who wears the apparels from his brand. But not more than a month of its launch, duplicates of the apparels are seen in a number of places around Hyderabad which everyone is aware of.
 
This is a common thing that will happen to any hit clothing line but will have to face the consequences like losses and authentication and so on. Lately, some merchandising companies who are tied up with Amazon are seen selling these imitation clothes of Rowdy under generic Wear and Devarakonda's Rowdywear Pvt. Ltd., lodged a case in Bangalore City Court against the same. 
 
The court booked the case and gave a stay on selling these clothes on Amazon.in. Though the rowdy went on against Amazon on a legal front, will he really stop the circulation the imitation of his clothing line which he termed as his ambitious project, his dream and a gift to himself?


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