Filmmaker Vivek Agnihotri has compared and criticized Bollywood songs and Instagram Reels. He received criticism from several social media users for his comparison. Vivek posted on Twitter on Tuesday: "First Insta reels used to look like bad copies of Bollywood songs. Now Bollywood songs look like bad copies of Insta reels."
Several people guessed that he was talking about Pathaan's new song Besharam Rang. A person commented, "Ssshhhhh!! Ye Dekho (See this). #BesharamRang has done it for #Pathaan to escalate the craze and buzz to another level. @iamsrk @yrf Congratulations on having a huge Chartbuster in your kitty."
People also shared posters of his movies to prove a point. Posters of films like Chocolate, Dhan Dhana Dhan Goal, Hate Story, and Zid were used to lampoon him. Sharing the posters, a person wrote, "Some of the true originals." Another Twitter user wrote, "Too much of anything is bad...you make movies do that..you don't have to give your opinion on every topic. Just a suggestion." "Well, you too have contributed to some bad copies, and bad originals too!!" read another tweet.
A few Twitter users also agreed with Vivek. A person said, "Bollywood hit formula is outdated. They don't want to learn. They will learn only after burning more money." Another Twitter user said, "Always spot on. Straight-up facts!"
The Kashmir Files was Vivek's most recent film under his direction. It tells the story of the early 1990s flight of Kashmiri Pandits from the valley. This year's film premiered on March 11. One of 2022's biggest Hindi commercial successes was this film. Anupam Kher, Darshan Kumaar, Mithun Chakraborty, and Pallavi Joshi are among the actors who appear in The Kashmir Files.
Nadav Lapid, chair of the jury at the International Film Festival of India (IFFI), has voiced his criticism of the movie. He referred to the film as ‘propaganda, the vulgar movie’. Vivek responded to the remark in a video, "...if they can prove any single shot, event or dialogue is not completely true, then I will quit filmmaking. Who are these people who stand up against India every time?"
A few days later, Vivek declared that he will produce The Kashmir Files: Unreported to provide the "whole truth" to the public. Vivek had stated to a news program, "I have decided that I will bring out the whole truth. And its title will be The Kashmir Files Unreported. Aur yeh main isi saal ke andar andar leke aunga. Yeh maine aaj drar nishchay karliya hai (I will bring it within this year, I am determined now)."
