The Codes of GenderMovie · Watch Online

Name: The Codes of Gender
Director: Sut Jhally
Genre: Documentary
Released: 2021-09-14
Duration: 1 h 13 min
Cast: Sut Jhally, Jeremy Earp, Aaron Vega, Sut Jhally, Sut Jhally

Movie English 1h 13m

Documentary

Streaming Date 13 Oct 2010 Movie

Details

About The Codes of Gender Movie

The Codes of Gender Movie Streaming Watch Online. Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

Behind The Camera

Crew

DIRECTING

Sut Jhally

SCRIPT COORDINATOR

Jeremy Earp

EDITOR

Aaron Vega, Sut Jhally, Andrew Killoy

DIRECTOR

Sut Jhally

WRITER

Sut Jhally

INFORMATION SYSTEMS MANAGER

Loretta Alper, Scott Morris

RECORDING SUPERVISION

Andrew Killoy

ANIMATION

Andrew Killoy

CAMERA OPERATOR

David Rabinovitz

SOUND ENGINEER

Rikk Desgres

IMAGING SCIENCE

Shannon McKenna, Shannon McKenna

The Codes of Gender Movie trailer

OTT Release Date

13 Oct 2010

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