Changes suggested in government flagship scheme names.
The Survey suggests that the government’s flagship schemes for social welfare and taxation be changed to more accurately reflect the Centre's agenda. The document suggests a behavioral economics approach to naming these schemes.
The changes, as suggested, are:
- From ‘Beti Bachao Beti Padhao’ to ‘BADLAV’ (Beti Aapki Dhan Lakshmi Aur Vijay Lakshmi)
- From ‘Swachh Bharat’ to ‘Sundar Bharat’
- From ‘Give It Up” for LPG subsidy to ‘Think about the Subsidy’
- From ‘tax evasion’ to ‘tax compliance’