As the ruling Telugu Desam Party has rolled up the sleeves and is campaigning extensively on TV channels, the opposition YSRCP seems to have stuck in the dilemma regarding the visual campaigning. With only a couple of weeks remaining for election campaigning, TDP is taking all necessary steps to ensure their ads pop up in every possible regional channel.
The ads concentrated on the welfare schemes and developmental works taken up the TDP government in the last four years especially Chandranna Bharosa and Chandranna Rythu Bima. The ads carried attractive content giving reasons why they should apt TDP again. On the other hand, no such attempts are seen from YSR Congress party headed by Y S Jaganmohan Reddy’s end.
We are well aware of the nine promises “Navaratnalu” made by Jagan for the development of the state which can be used for the campaigning. Reportedly the main reason behind YSRP lagging behind in Audio-visual campaigning is the dilemma between the marketing companies appointed. YSRCP has appointed Indian Political Action Committee (IPAC), which is supposed to provide solutions to the party including publicity campaign didn’t seem interested in this.
Abuzz is that the party cadre has later entrusted this job to Sakshi media group which start working on the ads which would take time. On the whole, the confusion between the media groups has resulted in the delay of visual campaigning which further pushed back YRSCP in the race of campaigning.