As we are just a week away from the release of Sankranthi biggies, the promotions have intensified on both sides. While Sarileru Neekevvaru makers are holding a pre-release event tonight with Megastar Chiranjeevi as the chief guest, the makers of Ala Vaikunthapurramloo are hosting a big music concert tomorrow.
Even the online and offline promotions of both films are going on in a big way. The team of Ala...Vaikunthapurramuloo went a step ahead and advertised their film on the Eenadu newspaper. Eenadu has never featured a film ad for the last 20 years (barring their home banner films) and Ala...Vaikunthapurramuloo has broken that record. It is now the first film featured in the largest circulated Telugu daily, after a gap of two decades.
Stalwarts of singers like Sid Sriram, Shreya Ghoshal, Priya Sisters, Rahul Sipligunj, Roll Rida and Rahul Nambiar will give live performances tomorrow at the event. Music director Thaman will supervise all these acts. The film's main cast and crew will also be there at this gala event. Directed by Trivikram, Ala...Vaikunthapurramulo features Allu Arjun and Pooja Hegde as the lead actors. It is all set to hit the screens worldwide on the 12th of this month.
