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Housing.com has a new campaign which includes Kiara Advani and Vicky Kaushal

The real estate portal has booked over 30,000 spots for over 20 weeks on platforms including cricket, reality shows, news, movies and infotainment, to run its ad campaign
by Abhivyakti Seshanand | January 30, 2020 18:52 IST
Housing.com has a new campaign which includes Kiara Advani and Vicky Kaushal

Property portal, Housing.com has launched its campaign ‘Ghar Dhoondna Koi Inse Seekhe’ across television and platforms online with an aim to increase its reach among the youth audience. Under its "Livewire" initiative, the Elara Technologies-owned portal will run its campaign across more than 40 channels/platforms.

 
This time its ad campaign features Bollywood stars Vicky Kaushal and Kiara Advani. Competitor MagicBricks.com released a campaign with Ayushmann Khurrana and Kriti Sanon as its face last year.
 
Dhruv Agarwala, Group CEO, Housing.com, Makaan.com, and PropTiger.com, said, "Today’s on-the-go screenagers generation meets its infotainment requirements through various channels, including television, live streaming platforms, social media channels, video-sharing platforms, etc. Since we have already created a unique property-search platform that fills the gap left by others in the market, we have witnessed increasing acceptability among today’s youth. Through our new media mix, we expect to widen our reach among consumers."
 
Snehil Gautam, head of growth and marketing, Housing.com, Makaan.com, and PropTiger.com, said, "While celebrating the increased decision-making power of Indian women, we are also striving to be heard among a larger audience through our campaign ‘Ghar Dhoondhna Koi Inse Seekhe’. At the same time, we have consistently tried to create an unmatched tech-supported experience on our site so that every user’s search for their dream home becomes completely hassle-free.”
 
The TV commercial will also feature during the Budget and Delhi Elections coverage on diverse platforms. In addition, the campaign will also appear on OTT video platforms such as Hotstar and YouTube.


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