Vijay Deverakonda and Ananya Panday's Liger, which hit the theatres on August 25, turned out to be a damp squib at the box office. Earlier, Charmme Kaur revealed that that it was dressing to see films failing at the box office. Warangal Srinu, who distributed the film in the South, said that Liger has been sabotaged. He further added that a concerted campaign ran against him.
Srinu told The Times of India, "Sabotage is the word. I can't say whether he was over-confident. But if he was, how does it yet pay to not go to a film which is not bad? Do we realise that in our quest of banning actors and filmmakers, based on preconceived notions, we are ruining poor families of poor crew members. The movies will decrease and lead to chaos in several families who depend on it for their daily meal. The movie industry is going through a very bad phase and social media users who are members of the unjustified ban culture that has come to dominate, should be ignored. There seems to be a concerted campaign against us, almost every day. This is totally uncalled for. See the film and if you don't like it, thrash it. But how can you thrash it before it has been released and you haven't seen it?"
