Facebook has unveiled a new company logo that will also appear on its acquired brands, including Instagram and WhatsApp. “When I started Facebook 15 years ago, I had no idea it would eventually include Messenger, Instagram, WhatsApp, Oculus, Workplace and more,” Co-founder and CEO Mark Zuckerberg said.
The logo which features the word Facebook (FB) in all capital letters in a new font, alternates between blue, green and hues of purple, red and orange — all colors that represent its other brands. Blue for Facebook, green for WhatsApp and purple, red and orange for Instagram.
The new branding won’t replace the currently existing logo for the Facebook app. The move highlights its effort to be more clear with consumers about the apps it owns. A recent survey by nonpartisan think tank Pew found that only 29% of Americans correctly answered that Instagram and WhatsApp owned by Facebook.
“People should know which companies make the products they use,” Facebook said in a blog post-Monday. The company plans to use the new logo on products and marketing materials in the weeks ahead.