Advertisement

Rajamouli, Ram Charan, Jr NTR's RRR Announces Unprecedented Collaboration With PVR Cinemas

The makers of RRR, a heavy duty action drama which marks the coming together of Rajamouli, Ram Charan, and Jr NTR have announced a collaboration with PVR Cinemas.
by Sathvik SV | October 29, 2021 15:35 IST
Rajamouli, Ram Charan, Jr NTR's RRR Announces Unprecedented Collaboration With PVR Cinemas

RRR, a Rajamouli directorial featuring Ram Charan, Jr NTR, Alia Bhatt, and Ajay Devgan in the central roles is touted to be the biggest action drama in the history of Indian cinema. The stakes are exceptionally high on the heavy-duty periodic actioner which is slated for worldwide theatrical release on the 7th of January 2022. Now, team RRR has announced an unprecedented collaboration with a widely popular multiplex chain, PVR Cinemas.

 
"For the first time in the world, a brand changed their name for the film… For RRR… it will be referred to as PVRRR for the next few months across India in 850+ screens and 170+ properties in 70+ cities…" team RRR's official social media handle shared a short while back.
 
Team RRR is said to have orchestrated a first-of-its-kind collaboration with PVR Cinemas, as a part of which a total of 170+ PVR properties across Indian have been named 'PVRRR' cinemas. Also, it is heard that the seating arrangements at every major PVR outlet across the country will have RRR's logo and as well as the film's release date - 7th January 2022 imprinted on them.
 
The vast majority of RRR's promotional campaigns, including the teaser and trailer launch events, will be centered around PVR cinemas henceforth.
 
Rajamouli showed that he is a master of marketing with the mighty Baahubali duology and now, he is setting a new precedent with RRR. With a little over 2 months to go for RRR's theatrical release, the makers are planning a whirlwind promotional campaign through which they keep to wish RRR in the news through the course of the next 8 weeks or so.


Advertisement


Advertisement


Top