As he prepares for the release of his movie Laal Singh Chaddha, Aamir Khan is the center of attention. Additionally playing important roles in the movie are Kareena Kapoor Khan, Mona Singh, and Naga Chaitanya. Well, Aamir is doing everything in his power to promote his movie and is talking about it nonstop. Aamir recently discussed the impact of OTT platforms. He also said the quickly released films on them on theatre attendance in an interview with Galatta Plus.
His opinion is that the industry has been making simple mistakes. when questioned was whether earlier crowds were drawn to the theatres but that something was changing. He joked that there was nothing wrong with OTT because it is a great platform and will actually enhance movies. Aamir Khan continued. “OTT is not actually a challenge to the cinema but we are making it a challenge to the cinema. What we are doing is we are saying that we will release our films in theatres but you don’t really need to come because in a few weeks you can see them at home. How do you expect people to come to the theatres? That is the error that according to me the film industry is doing.”
Aamir also added, “The quicker you go into OTT it doesn’t make sense to me. You need to have a clear demarcation between the platforms. If that is not there then common sense tells you that for economic reasons or bandwidth reasons you cannot have it coming on OTT so fast. If it is coming so fast then cinema doesn’t stand a chance so it's on our hands. As filmmakers, we have to decide. I make sure that my films don’t come on OTT so fast. The whole industry has to do the same.”
