Shanvi Srivastava has been using her lockdown time to focus on raising awareness about social issues. She is not focusing on the issue of domestic violence. Shanvi says that domestic violence is not just a women's rights issue but it affects everyone. "This is an issue that affects women, men, and children,” she says.
Shanvi has started a campaign to help tackle the issue. The campaign titled ‘Don’t Mask Your Abuse’ asks people to report cases of domestic violence by dialling 1091. The campaign was the brainchild of the marketing company Big Little.
She says that the campaign is crucial to increase awareness about reporting incidents of domestic violence. She says, “Being in lockdown for over a month, I have come across reports about an increase in cases of domestic violence. This issue has been on my mind, and at the same time, the team that was taking this initiative approached me and asked me whether I want to be a part of the campaign. I agreed instantly. People who face domestic violence aren’t aware of a helpline to reach out to. That’s one of the reasons, this campaign concentrates on the helpline 1091 because it is going to be easier for them to remember."
She also spoke of how people will reporting domestic violence will instill accountability in people. She said, "Frustrations have increased as people are losing patience. They are unable to access what they want for themselves, and in turn, direct their anger towards somebody else. People should remain aware of what’s going on in the neighbourhood, and in case of domestic violence, try getting help. The fear has to enter within, that there will be consequences when they get caught."