This is the age of the digital arena. Over the past five years, we have witnessed an enormous growth of the streaming platforms in our country. These days, films are getting released on the OTT platforms within a couple of weeks of their theatrical release. We already have various OTT platforms like Netflix, Amazon Prime Video, Zee5, Hotstar, and Sun Nxt. Recently, star producer Allu Aravind has rolled out a new streaming platform called Aha. He started it in partnership with a few other industrialists. Aha is a platform that streams exclusive Telugu content. The preview launch of this platform got happened in February. Aha came up with a few original shows and films in its first segment of roll-out. Allu Aravind has stated that the app will officially get launched on the 15th of March on the occasion of Ugadi. But due to the current lockdown, this event got canceled. That made Aha get stuck with limited content.
Allu Aravind and the team planned to release Aha officially with a few brand endorsements and show launches. But now, everything got canceled due to the coronavirus shutdown. We have to see whether the makers will wait for the things to get settled or release the content director. Anyways, people are not really showing interest in the platform as of now due to his limited content availability.
Apparently, director Trivikram shot a few ad-commercials of Aha with Allu Arjun
recently. We have to see if the team releases those promos at least, to grab the attention of the OTT users.