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Aha Shares Exciting Promo Of CinemAApuram Featuring Allu Arjun. Watch

aha's next offering is CinemAApuram in which stars and technicians are celebrated. Every week, there will be new releases.
by Anoop Sai Bandi | December 27, 2021 19:48 IST
Aha Shares Exciting Promo Of CinemAApuram Featuring Allu Arjun. Watch

Aha is a 100 percent Telugu OTT platform, which aims to bring exciting content all through the year. Their next offering is CineMAApuram, which will have new releases every Friday featuring celebrities. The promo features Allu Arjun and it was shot by Prasanth Varma. In a statement, Prashanth Varma and Nandini Reddy talk about their favorite experiences in cinema.

 
"Being a Superman fan, I tried to pull off his famous mid-air stunt using my hands, jumping in excitement, and had a bad fall, nearly breaking my bones. What's worse was the whacking I got from my mother later. CinemAApuram is a world that'll be so apt for me, where I can shout, whistle, celebrate cinema sans any inhibition. I am so fascinated by what the campaign's promo has to offer. I wish I could go forward in time and watch the second part of it. CinemAApuram is exactly what the doctor ordered for film buffs like me and audiences," filmmaker Nandini Reddy added. "A lot of detailing went into the promo of CinemAApuram and we had to erect a huge set to flesh out all possible details in a world where films, actors of all generations are worshipped, celebrated. Right from the streets to tattoos to how the people talk and walk, nothing can separate films from their lives. The first promo is only the tip of the iceberg and I'm sure audiences will have a similar response to the next promo, to be launched shortly. CinemAApuram is a place for those who forget the world while they're lost in films. I was one among them and now, I am making films. It's good to see that life has come full circle with CinemAApuram for me," director Prasanth Varma shared.


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