Alia Bhatt is the most recent famous person to join in on the continuing argument between south and north film. In recent months, South Asian films have performed very well while Hindi films have struggled at the box office. However, the actress claims that the audience will still like the movie if the content is solid, regardless of the language.
"It's a tough year for Indian cinema," Alia Bhatt, whose recent film Gangubai Kathiawadi did well at the box office, told Indian Express. " Hindi movies need a bit more kindness from us. At this moment, we are saying, "Oh Bollywood, oh Hindi movie..." But did we include the successful movies this year? Even in the South, all of their films haven't been successful. Some of the movies have worked, and they are excellent movies. Similarly, over here, beginning with my film Gangubai Kathiawadi, things have gone very well." The actress acknowledged that the movie industry is recovering from the pandemic-related losses, but she said, "A good film will always perform well."
“The lens today is hard on cinema in general because we are coming post-pandemic. The theaters were shut for almost two years, so there is a sort of assessment, ‘What are the films that are going to work in the theaters?’, ‘What are the films which are working in general?’. Good content will always do well, but now we are re-assessing what are the films that we are going to put into a theatre, what are the films that will release directly on an OTT platform, and what is the general consumer habit. So, we are just understanding that. But, it doesn’t mean that Hindi cinema is over. This ain’t happening,” she spoke at Express Adda.