Over the course of the Coronavirus lockdown, many theatre owners have expressed their disappointment over the digital release of films. The discussion began when Shoojit Sircar decided to release Gulabo Sitabo on Amazon Prime Video and skipped theatres completely. However, actor and producer Anushka Sharma now believe that the digital release of just some films poses no threat to theatres. Anushka has said that the theatrical release of films is here to stay in India.
In a conversation with IANS, the Pari actor said, "Let's be very honest, these are extraordinary circumstances that we are all experiencing. I think, to judge anything on the basis of this time would probably not be valid."
"But yes, certain things have come forward, which I think are true. For example, I think the digital platforms have, not just because of COVID-19, but over the years, established themselves in a way that they are creating a wave with the content that they're doing. They have a wider reach. Filmmakers like us are able to explore ideas and stories that you otherwise wouldn't be able to, because of -- I don't know if that's the right word -- but let's say, because of the pressures of a box-office release."
Meanwhile Anushka Sharma is currently busy handling the upcoming release of her next production Bulbbul. The supernatural thriller film will be available for fans to watch on Netflix very soon.
Anushka Sharma said she knows that digital industry will boom but it will not affect theatres. She added saying, ""At the same time, I feel that theatrical releases are here to stay in India because we, as a society and a culture, enjoy celebrating," said the actress, who is married to Indian cricket captain Virat Kohli.
She explained: "We have so many festivals. We like to come together and have an experience. I think movies give you that. When you go into a theatre and the lights go off and the big screen comes on, I think that's an experience you cannot substitute and that's why I feel like you will always have theatrical releases."