Ballaya and Danayya’s noble gesture towards distributors

Written By Xappie Desk | Updated: January 22, 2019 13:30 IST
Ballaya and Danayya’s noble gesture towards distributors

This Sankranti hasn’t gone as expected for producers, distributors and theatre owners in Tollywood. This is mainly because of the underwhelming performance of Balayya’s NTR Kathanayakudu and Ram Charan’s Vinaya Vidheya Rama.
But Danayya and Balakrishna have decided to bear the losses of distributors and keep them in their good books so that they will support them in the future.
Ballaya has announced that he will give the theatrical rights of NTR Mahanayakudu for free so that the distributors can repay the money after they recover their share. Ballaya knows that distributors may not support him if he sells the rights for a higher price.
Similarly, Danayya has a huge line up of films and he definitely needs the help of distributors. So he has decided to repay a sum of money to them because of the losses incurred due to Vinaya Vidheya Rama’s poor box office performance.
This is an excellent move by the two producers which will pave way for healthy relationships between producers and distributors.