Bheeshma team to cash in on Rashmika Mandanna's fame?

Team Bheeshma wants to do damage control for some negativity that erupted on social media for the film.
Written By Thulasi Ram | Updated: December 31, 2019 11:07 IST
Bheeshma team to cash in on Rashmika Mandanna's fame?

'Bheeshma' is an upcoming movie featuring Nithiin and Rashmika Mandanna in the lead roles. Venky Kudumula of 'Chalo' fame is helming this project. The film unit wants to promote the movie in a unique manner and already hinted the same to us in a big way.

Billed to be a romantic comedy entertainer, Nithiin has pinned all his hopes on this movie. The makers are leaving no stone unturned in grabbing the attention with the promotions of the film. Interestingly, the makers have been highlighting Rashmika Mandanna's beauty to increase the buzz around the film.
The poster and even the teaser showcased Nithiin following Rashmika throughout the office and even tries to touch her inappropriately. On this note, the netizens lashed out claiming that is objectifying women. Though the movie unit tried to use it as a promotion, their strategy failed big time. Now, they want to correct it and come up with something new to decrease the negativity on social media.
The makers are yet to announc the release date. Sithara Entertainments is bankrolling this project. Surya Devara Naga Vamsi is the producer of the film. Mahathi Swara Sagara is composing tunes for this movie.