Bollywood actor Gajraj Rao is known for his exceptional performances in films such as Badhaai Ho, Shubh Mangal Zyada Saavdhan and the upcoming film, Maidaan. During the Covid-19 lockdown, many Bollywood stars have watched South Indian films during their leisure time and recommended the same to their followers. Recently, veteran actor Gajraj Rao watched Dileesh Pothan's Joji and showered praises on the film. He also joked that Malayalam cinema should learn about marketing from other regional cinema, especially Bollywood.
Sharing a clip of Joji, Gajraj Rao wrote, "Dear Dileesh Pothan and other Malayalam filmmakers (especially Fahadh Faasil & Friends), I recently watched 'Joji' and I'm sorry to say this, but I have a bone to pick with all of you. Enough is enough. It is not fair that you are constantly coming up with original ideas and executing them with utmost sincerity, making actually good cinema. You need to learn a thing or two from other regional cinema, and especially us here in Hindi. You need to do some mediocre work also. Where are the tiring marketing campaigns and promotions? Where are the soulless remakes? Where is the obsession with weekend box office collections? This is too much (sic)."