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Cuttputlli, Starring Akshay Kumar, Was Purchased By Star Network For Rs 180 Crore.

With Disney+Hotstar, Akshay Kumar is ready to score a hat trick. The Khiladi's following film, Cuttputlli, is preparing for a direct to digital launch after Laxmii and Atrangi Re.
by Fitha Fathima | August 26, 2022 11:34 IST
Cuttputlli, Starring Akshay Kumar, Was Purchased By Star Network For Rs 180 Crore.

Akshay Kumar is prepared to complete a hat trick on Hotstar. Cuttputlli, the third installment in the Khiladi series after Laxmii and Atrangi Re, is getting ready for a direct-to-digital debut on Disney+Hotstar on September 2. The price of the film's direct-to-digital premiere has been the subject of various headlines over the past several days. However, because Star Network paid a huge price of Rs 180 crore to buy this thriller, we can affirm that none of the figures are accurate.

 
"Around Rs 135 crore was paid for the digital rights to Cuttputlli, with around Rs 45 crore going to satellite and music. The total amount of the blanket agreement with Star Network is around Rs 180 crore "a trade source said, adding that Akshay Kumar's reputation helped the producers secure this significant contract from the platform. Cuttputlli is directed by Ranjit Tewari and produced by Pooja Entertainment. Following the thriller Bell Bottom from 2021, this is Akshay's second film with Pooja Entertainment and Ranjit. Rakul Preet Singh plays the female lead in it.
 
On the Ali Abbas Zafar-directed film Bade Miyan Chote Miyan, in which Tiger Shroff also stars, Akshay will work with the producers once more. For the time being, pre-production work is in progress because Ali wants to film the movie in a variety of places throughout Europe using stunts created by a global crew. Speaking of Cuttputli, the movie scored one of the largest director-to-digital deals for a Hindi film, and interestingly, Akshay Kumar holds three of the top five spots. Laxmii and Atrangi Re, his two earlier direct-to-digital movies, had also inked one of the highest deals.
 
According to an insider, Akshay Kumar is one of the few Hindi film stars whose movies receive strong viewing on satellite and digital platforms. Since his films continue to receive a sizable sum from satellite partners thanks to strong TVR ratings, Akshay has been able to maintain his market share for the television medium even as satellite revenue is declining.
 
Ram Setu, directed by Abhishek Sharma, will be Akshay's next theatrical film. It is preparing for a Diwali 2022 release in theaters all around the world.


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