Deepika Padukone’s first production, Chhapaak movie has expected to flop after her visit to the Jawaharlal Nehru University where she stood in solidarity with the students. Trends such as #BoycottChhapaak started going viral. Still, that hashtag had met with #ISupportDeepikaPadukone by those who supported her show of solidarity.
However, the film collected ₹40 crore gross in two weeks at the domestic box office and ₹13.03 crore abroad. According to a report on Quint, the film had made on a budget of around Rs 35 crore, including the cost of prints and publicity. It had reportedly sold its music rights for Rs 3 crore and its digital satellite rights for Rs 23 crore.
On getting asked if Chhapaak has recovered its budget, film trade analyst Girish Johar told Hindustan Times, “Yes from all the rights, it seems that Chhapaak actually is not a losing venture. Also, since Deepika herself produced the film, her acting fee charged for this film will not get considerable. This, I feel, is one of those passion projects that actors like to do.”
He also added, “I personally believe that the kind of film it is or the kind of story it is, it appeals to a very limited audience and that audience watched the film. It is not an entertaining film. It has seen by those for whom it got made and they have also responded to the film.”
Film exhibitor Akshay Rathi said that the makers haven’t lost money. He said, “The film backed by Fox Star Studios. Star TV and Hotstar fall under the Star Network. They have a very good digital and satellite cloud to recover the costs. It was also not made on a very high budget.”
On getting questioned about the JNU controversy in relation to the film’s success, Akshay said, “I don’t think so. There were people who decided to not go for the film because of what Deepika Padukone stood for. There were also a lot of people who were supporting her and rooting for the film because she went there.”
Deepika plays the role of an acid attack survivor Malti in the film. It is an inspiration from the life of acid attack survivor Laxmi Agarwal. It also stars Vikrant Massey.